Glee Gum Review | An Honest Look at This Natural & Plastic-Free Chewing Gum
- Mar 25
- 18 min read


Overall Rating: 3.8 / 5 Stars
Scoring Criteria Score
Ingredient Quality & Transparency 4.2 / 5
Flavor Performance 3.2 / 5
Texture & Chew Experience 3.5 / 5
Sustainability & Ethics 4.8 / 5
Value for Money 3.5 / 5
Brand Credibility & Transparency 3.6 / 5
Overall 3.8 / 5
Table of Contents
Expert Analysis Summary
Glee Gum occupies a genuinely unique position in the chewing gum market. Founded in 1992 and long considered the pioneer of natural, chicle-based gum in North America, the brand built its reputation on a simple promise: gum made without synthetic polymers, artificial sweeteners, or petroleum-derived ingredients. For health-conscious consumers and environmental advocates, that promise has been compelling enough to sustain decades of loyal patronage.
Our analysis draws on ingredient science, verified customer reviews from eight retail and review platforms, video content from YouTube and TikTok, a 2022 ruling by the BBB's National Advertising Division (NAD), and peer-reviewed literature on xylitol and chicle. The picture that emerges is nuanced: Glee Gum genuinely excels in sustainability and ingredient transparency, but faces legitimate questions about the consistency of its "natural" claims, the brevity of its flavor duration, and a chicle-content controversy that the brand has not fully resolved.
Methodology: This review synthesises data from Walmart (200+ reviews, 4.6/5 stars on Wild Watermelon), Kroger (multiple SKUs, 3.6‒4.24/5 stars), QFC (4.47/5 stars), Amazon Canada (3.5‒3.7/5 stars), an aggregated consumer platform (4.4/5 from 12 users), Reddit's r/ZeroWaste community, YouTube video reviews (2022‒2024), TikTok creator reviews (2023), and the official BBB (June 2022) and (September 2022).
Glee Gum Product Overview & Claims
Glee Gum is produced by Mazee LLC (formerly Verve, Inc.), headquartered in Providence, Rhode Island. The brand was founded in 1992 by Deborah Schimberg and acquired by Mazee Foods in 2021. It is manufactured in Italy and distributed primarily across North America.
It seems as though according to their website that they've discontinued selling in the USA and abroad as of August of 2025.

https://www.gleegum.com/
Available Flavors (as of 2025):
Source: https://www.youtube.com/watch?v=XhWatDneogY
Flavor | Sweetener Type | Key Notes |
Peppermint | Xylitol (sugar-free) | Most widely reviewed |
Spearmint | Xylitol (sugar-free) | Mild, classic mint |
Wild Watermelon | Xylitol (sugar-free) | Best-selling flavour |
Bubblegum | Cane Sugar | Most popular with children |
Cinnamon | Cane Sugar | Warm spice profile |
Lemon Lime | Xylitol (sugar-free) | Citrus, tangy |
Tangerine | Cane Sugar | Bright, fruity |
Mint Peach | Xylitol (sugar-free) | Newer addition |
Package Formats: 16-piece box, 55-piece pouch, 75-piece pouch, and 12-pack bulk cases.
Price Range: Approximately $2.49‒$3.99 per 16-piece box; $5.99‒$8.99 per 55‒75 piece pouch at retail. Bulk 12-packs available online from approximately $24‒$36.
Key Certifications:
• Non-GMO Project Verified (first gum to achieve this certification) 1
• Fair Trade Certified (sweeteners)
• Kosher Certified
• Gluten-Free
• Vegan (sugar-free varieties; bubblegum contains carnauba wax, which is plant-derived)
Primary Marketing Claims (as of 2025):
• "Plastic-free gum base"
• "Made with chicle"
• "Natural chewing gum"
• "Sustainably harvested rainforest chicle"
• "No artificial colors, flavors, or sweeteners"
Important Note: Several of these claims — specifically "made with chicle," "natural," "all natural," and "eco-friendly" — were challenged before the BBB's National Advertising Division in 2022. See the BBB/NAD Ruling section for full details.
Ingredient Analysis & Scientific Evidence
The Gum Base: Chicle and Its Complications
The cornerstone of Glee Gum's identity is its gum base. Conventional chewing gum uses a synthetic polymer base — typically polyisobutylene, polyvinyl acetate, or other petroleum derived elastomers — which is why conventional gum does not biodegrade and contributes to microplastic pollution.2 Glee Gum's gum base is listed as: Chicle, Calcium Carbonate, Candelilla Wax, Citric Acid.
Chicle is the coagulated latex of the Manilkara zapota (sapodilla) tree, harvested primarily in Mexico and Central America by skilled tappers known as chicleros. It was the original base of commercial chewing gum before synthetic alternatives displaced it in the mid-20th century. Its use supports traditional livelihoods and, when sustainably harvested, provides an economic incentive to preserve tropical forest.
However, the 2022 NAD ruling (Case #7077) raised a significant concern: Glee Gum's own laboratory testing did not conclusively demonstrate that its gum base contains chicle as its predominant ingredient. The NAD concluded that Mazee LLC "did not meet its burden to substantiate its claims that the gum base of Glee Gum is 'made with chicle.'" Mazee disagreed with this conclusion but agreed to comply. The NARB upheld the NAD's recommendation in September 2022.
This does not necessarily mean chicle is absent — it may reflect limitations in available testing methodology rather than a deliberate misrepresentation. However, it is a material consideration for consumers who choose Glee Gum specifically because of its chicle content.
Sugar-Free Varieties: Xylitol
The sugar-free range is sweetened with xylitol in gum, a naturally occurring sugar alcohol found in birch bark, corn cobs, and many fruits. Xylitol has a robust body of clinical evidence supporting its role in oral health:
A 2020 systematic review published in Caries Research confirmed that xylitol reduces Streptococcus mutans colonisation in saliva and dental plaque, with consistent evidence for caries prevention at doses of 5‒10g per day.
The American Dental Association (ADA) recognises xylitol as a non-cariogenic sweetener that does not promote tooth decay.
Each piece of Glee Gum contains approximately 0.72g of xylitol, meaning multiple pieces per day would be required to approach clinically effective doses
Sugared Varieties: Cane Sugar & Brown Rice Syrup
The non-sugar-free varieties (Bubblegum, Cinnamon, Tangerine) use Fair Trade cane sugar and brown rice syrup as sweeteners. While these are less processed than high-fructose corn syrup, they are still fermentable sugars that can contribute to tooth decay if oral hygiene is not maintained. The Fair Trade certification ensures ethical sourcing from smallholder farmers.
Supporting Ingredients

What is absent is equally notable: no aspartame, no acesulfame-K, no sorbitol, no artificial colours, no BHT, no titanium dioxide, and no polyvinyl acetate.
Glee Gum Customer Reviews Across Platforms
The following section aggregates verified consumer sentiment from major retail and review platforms. Ratings reflect the most current available data as of early 2026.
Glee Gum Walmart Reviews

Source: https://www.walmart.com/ip/Glee-Gum-Chewing-Gum-Wild-Watermelon-Sugar-Free-Case-of-12-16-Pieces/2015189855?classType=VARIANT&from=/search
Glee Gum is listed across multiple Walmart SKUs. The Wild Watermelon 75-piece pouch (Pack of 6) is the most-reviewed product, carrying 4.6 out of 5 stars from 200 reviews — the highest rating of any single SKU across all platforms reviewed.
The Spearmint Case of 12 carries a 4.0/5 from 4 reviews, and the Lemon Lime Case of 12 holds 4.0/5 from 4 reviews. Notably, several Walmart SKUs (particularly newer listings) have zero or very few reviews, suggesting limited retail penetration in some markets.
"Great taste. M1968 — Verified Purchase, June 2025" (Lemon Lime, Walmart Business)
Kroger / Fred Meyer / QFC / Ralphs / Smith's / King Soopers
As Kroger-family retailers share a unified review platform, their data provides the broadest single-source view of Glee Gum consumer sentiment.

Representative Positive Reviews:
"Great flavor and good clean ingredients for the win!" — nedwards, Kroger (Sugar-Free Peppermint, April 2022)
"This gum is sugar free, sustainably sourced, and great-tasting!" — Rene, Kroger (Wild Watermelon, September 2022)
"Good flavor. Nice to know it's all natural and not poisonous ingredients in it." — Adelita, QFC (Bubblegum, August 2023)
"Love this gum. The flavor doesn't last as long as the chemical-laden ones, but that's OK." — Ralphs customer (originally posted on Vitacost)
Representative Critical Reviews:
"Great flavor, but doesn't last long... It doesn't have the same texture as other gum." — skyblue02, Kroger (Bubblegum, July 2020)
"QUICKLY loses its flavor and becomes nasty!" — Sparrow, Fred Meyer (Spearmint, December 2020)
"Something changed. I have been buying this gum for years." — XIMG, King Soopers (Natural Peppermint, August 2023)
"Average Gum — Convenient. Overall, this gum isn't bad, but it also doesn't completely rival other gums." — ct28664, Smith's (Cinnamon, April 2023)
Amazon (US & International)

Representative Amazon Review Quotes:
"Amazing for an aspartame and sugar-free option." — Damien A., Amazon Australia, 5 stars
"Great for healthy teeth, not so great for long-lasting flavor." — Suz, Amazon Australia, 4 stars
"It fulfills my chewing desires, and it's quite tasty! It feels good chewing it knowing it's free of GMOs and aspartame." — Amazon Australia customer
"I have found the product satisfactory but as others have said, the flavor is short lived." — Amazon UK customer
BBB / NAD (Advertising Standards)
Glee Gum does not have a standalone BBB business profile with consumer complaints. However, the brand was the subject of a significant BBB National Advertising Division (NAD) proceeding in 2022 (Case #7077), initiated by competitor Perfetti Van Melle USA. This is covered in detail in the BBB/NAD Ruling section below
Trustpilot
No Trustpilot profile exists for Glee Gum or Mazee LLC as of early 2026. This is not unusual for a small consumer packaged goods brand that sells primarily through retail channels rather than direct-to-consumer e-commerce.

Source: https://www.trustpilot.com/review/gleegum.com
Aggregated Review Platforms
On the coupon and review aggregator TenereTeam, Glee Gum holds an overall rating of 4.4 out of 5 stars from 12 users (as of July 2024), with particularly strong scores for Return Policy (4.7/5) and Good Value (4.7/5), and a slightly lower score for Price & Quality (4.2/5).
Reddit (r/ZeroWaste, r/Health, r/Nutrition)
Reddit communities provide some of the most candid, unfiltered consumer perspectives on Glee Gum.

Source: https://www.reddit.com/search/?q=glee+gum&cId=026c87e3-c545-4a8a-bee2-0f3d2cd75317&iId=aafb80c6-2726-4c98-9889-59577fc6d11a
r/ZeroWaste users consistently recommend Glee Gum as one of the few plastic-free gum options available, though with important caveats:
"Glee Gum also has the same issue with immediately losing taste quickly. I tried to swap my boyfriend over (who goes through a pack of gum a day) and it wasn't a great option. It also gets insanely, absurdly sticky fast." — Reddit user, r/ZeroWaste
"I found one other brand: Glee Gum, but you have to order in bulk and it is hella expensive to ship to where I live." — Reddit user, r/ZeroWaste
The stickiness complaint is a recurring theme across platforms and is an inherent characteristic of chicle-based gum bases, which have a higher natural tack than synthetic polymer bases.
Blog & Independent Review Sites
Worthy Chews (dedicated gum review site): Noted Glee Gum's clean ingredient list and environmental credentials, while flagging the short flavor duration as the primary drawback.
Candy Blog (2012): "The chew is smooth, and while I've had problems with the chicle sticking to my teeth before, I don't have that issue with the sugarless version."
Nearof.com (2010): "While all-natural gum has some great upsides (no wacky sweeteners), it also comes with some big downsides. Without all those funky ingredients, the flavor doesn't last."
Bite of the Best (2017): "I love Glee Gum. It tastes great. I quit chewing gum when they started adding all the artificial sweeteners."
Australian Organic Products: "I really love the taste of this gum. Very yummy. I like the fact that it is natural and not made out of plastic."
Video Reviews: YouTube, TikTok & Instagram
YouTube
Source: https://www.youtube.com/watch?v=ibwBPCq-9u8
"Glee Gum All Natural Bubblegum — 16 Piece Box" by SammyLu Reviews (June 2024, 149 views)
This short-form product review focuses on the Bubblegum variety. The reviewer praises the "great taste," highlights the "really easy ingredient list," and commends the "cool packaging." He notes each pack contains 16 "really nice sized pieces" at only 5 calories per piece. His overall verdict: "Highly recommend this gum" for anyone seeking a natural chewing gum option. No significant criticism is offered.
"Glee All Natural Chewing Gum" by The Internet Sorcerer (January 2022, 1,600 views)
This reviewer covers the Lemon Lime and Tangerine varieties and describes both as "amazing" and "delicious." He notes the Lemon Lime is xylitol-sweetened while the Tangerine uses cane sugar. He compares Glee Gum favourably to PUR Gum, observing that Glee Gum has a "milder, less intense initial flavor kick that builds and wanes slowly." He highlights that the gum is made in Italy, uses chicle instead of plastic, and is Non-GMO Project Verified. His conclusion is an enthusiastic recommendation.
"ASMR Glee Gum Review" by Angela Bright (December 2015)
An older but widely shared ASMR-format review that introduced many viewers to Glee Gum. The reviewer focuses on the sensory experience of the gum and recommends it as a stocking stuffer.
TikTok
"Glee Gum Watermelon Review: A Sweet Surprise" by @shopping.while.short (April 2023, 19 likes)
A 28-second review of the Wild Watermelon flavour. The TikTok description notes the gum's comparison to "wax lips" in terms of flavour profile — a nostalgic, fruity sweetness. Tagged with #gleegum, #watermelon, #review, and #itrynewthings.
"Glee bubble gum is one of the first to think healthy..." by @aperfectmom (April 2023, 3 likes)
A 15-second promotional-style TikTok highlighting Glee Gum's health credentials. The creator describes it as "one of the first to think healthy when it comes to a household item such as gum," and emphasises its suitability for those living a healthy, vegan lifestyle. Tagged with #gleegum, #healthyliving, #vegan, and #livinghealthy.
General TikTok Presence: The #gleegum hashtag on TikTok contains a modest but growing number of organic posts, predominantly from health-conscious creators, zero-waste advocates, and parents seeking additive-free options for their children. Engagement levels are relatively low compared to mainstream gum brands, reflecting Glee Gum's niche positioning.
Instagram (@glee.gum)
Glee Gum's official Instagram account (@glee.gum) has 3,345 followers and 157 posts as of early 2026. 17 The account's bio emphasises: "100% natural ingredients," "bye-bye conventional plastic gum base," and "naturally sweetened." Content is organised into Highlights: "Tags," "Our Why," and "Our Gum." The account is active and community oriented, featuring user-generated content and educational posts about chicle and sustainable harvesting.
A notable Instagram Reel from January 2026 by a third-party creator listed Glee Gum among the top plant-based, vegan chewing gums to try as an alternative to conventional plastic-based gum, alongside Simply Gum, Chicza, and True Gum. 18
The BBB/NAD Ruling: A Critical Look at Glee Gum's Claims

Source: https://www.bbb.org/us/ri/providence/profile/electronic-educational-kits/glee-gum-0021-195359
This section is essential reading for any consumer who chooses Glee Gum based on its "natural," "made with chicle," or "eco-friendly" marketing.
In June 2022, the BBB's National Advertising Division (NAD) issued a ruling in Case #7077, following a challenge brought by Perfetti Van Melle USA, Inc. (manufacturer of Mentos and Airheads) against Mazee LLC's advertising for Glee Gum.4
What Was Supported
The NAD found that Mazee LLC provided a reasonable basis for its "plastic-free" claims. Testing demonstrated that Glee Gum's gum base does not contain the synthetic polymers (polyisobutylene, polyvinyl acetate) found in conventional gum. This is a meaningful and substantiated distinction.
What Was Recommended for Discontinuation

The NAD's concern centred on the gum base specifically: while the edible ingredients (sweeteners, flavours, colours) are natural, the testing submitted by Mazee did not conclusively prove that the gum base itself is predominantly chicle. The NAD noted that "nothing in its decision prevents the advertiser from making appropriately qualified natural or plant-based ingredient claims for other parts of the gum."
The NARB Appeal
In September 2022, Perfetti Van Melle appealed the NAD's decision to support the "plastic free" claim to the National Advertising Review Board (NARB). The NARB upheld the NAD's finding that the "plastic-free" claim is supported. 5
Mazee's Response
Mazee stated it "respectfully disagrees with NAD's conclusions" but confirmed it "will comply with NAD's decision." The brand subsequently modified its marketing language, though as of 2025 some qualified natural-ingredient claims remain in use.
What This Means for Consumers
The NAD ruling does not mean Glee Gum is harmful or fraudulent. It means that the specific claim that the gum base is "made with chicle" — the claim that most distinguishes Glee.
Gum from other natural gum brands — could not be verified to the NAD's evidentiary standard. Consumers should be aware that:
The "plastic-free" claim is substantiated and meaningful.
The "natural" and "made with chicle" claims, as previously used, were considered overstated.
The brand continues to use chicle as an ingredient, but the proportion and purity could not be confirmed by independent testing.
Company Background & Credibility
Glee Gum was founded in 1992 in Providence, Rhode Island, by Deborah Schimberg, a natural foods entrepreneur who sought to revive the use of chicle in commercial gum. The brand was among the first in North America to use sustainably harvested chicle, and in doing so, helped create a market that supports traditional chiclero communities in Mexico and Central America. 19
Key milestones in the brand's history include:

Note on Brand Status: As of 2025, Glee Gum's official website (gleegum.com) carries a notice stating: "It is with deep regret that we share the news that Mazee LLC and its natural chewing gum brand, Glee Gum, will be closing." Existing inventory continues to be sold through retail channels, but new production may have ceased. Consumers should verify current availability before purchasing.
Environmental Impact & Sustainability
Glee Gum's environmental story is one of its strongest assets, and it is largely substantiated.
Rainforest Conservation Through Chicle
The chiclero economy provides a direct economic incentive for forest preservation. When chicle has commercial value, the sapodilla trees that produce it are worth more standing than felled. Research published in the journal Sustainability (2023) confirmed that chicle harvesting, when conducted under fair-trade conditions, supports both biodiversity conservation and indigenous livelihoods in the Yucatán Peninsula. 21
Plastic-Free Gum Base
As confirmed by the NAD, Glee Gum's gum base does not contain synthetic polymers. Conventional gum is estimated to contribute meaningfully to microplastic pollution — a 2022 study found that a single piece of conventional gum can release hundreds of microplastic particles during chewing.2 Glee Gum's chicle-based alternative avoids this entirely.
Packaging
Glee Gum uses recyclable cardboard boxes and compostable kraft paper pouches. The brand was an early adopter of plastic-free outer packaging, transitioning away from foil lined plastic wrappers in 2017. 20
Fair Trade Certification
The Fair Trade certification for sweeteners ensures that cane sugar farmers receive fair prices and operate under safe working conditions. This is independently audited and represents a genuine ethical commitment.
Comparative Analysis
Glee Gum Vs. Simply Gum Vs. Pur Gum

Benefits & Limitations
Benefits
Genuinely plastic-free gum base — substantiated by independent testing and confirmed by the NAD.
No artificial sweeteners, colours, or flavours — a meaningful distinction from mainstream gum.
Xylitol in sugar-free varieties — supported by clinical evidence for caries reduction.
Fair Trade and Non-GMO certified — independently verified ethical sourcing.
Supports rainforest conservation — chicle economy provides economic incentive for forest preservation.
Biodegradable packaging — compostable pouches and recyclable cardboard.
Suitable for children — no aspartame, no artificial dyes; popular with parents seeking cleaner options.
Limitations
Short flavor duration — the single most consistent complaint across all platforms. Flavor typically lasts 3‒7 minutes, compared to 15‒30 minutes for synthetic gum.
Stickier texture — chicle is naturally tackier than synthetic polymers; can adhere to dental work.
"Made with chicle" claim unverified — the NAD could not confirm the gum base is predominantly chicle.
Higher price point — approximately 2‒3x the cost per piece of mainstream gum.
Limited retail distribution — not available on iHerb; inconsistent availability in some regions.
Brand closure — as of 2025, Mazee LLC has announced it is closing, raising questions about long-term product availability.
Sugared varieties — the Bubblegum, Cinnamon, and Tangerine flavours contain fermentable cane sugar, which is not tooth-friendly.
Value Assessment
At approximately $0.15‒$0.25 per piece, Glee Gum costs roughly twice as much as mainstream gum brands (e.g., Extra, Orbit at ~$0.07‒$0.10 per piece). For consumers who prioritise ingredient transparency, environmental sustainability, and ethical sourcing, this premium is justifiable. For consumers primarily seeking long-lasting flavour or breath freshening, the value proposition is weaker.
The bulk pouch formats (55 and 75 pieces) offer the best per-piece value and are recommended over the 16-piece boxes for regular users. Purchasing in 12-pack cases online reduces the per-piece cost further.
Safety Profile
General Safety Glee
Gum is free from the most commonly flagged gum ingredients: aspartame, acesulfame K, sorbitol (in large quantities), BHT, titanium dioxide, and synthetic dyes. It carries no known safety concerns for healthy adults and children when consumed as directed.
Xylitol and Dental Health
Xylitol is safe for human consumption at normal dietary levels. The FDA classifies it as Generally Recognised as Safe (GRAS). 22 At the quantities present in Glee Gum (approximately 0.72g per piece), it is unlikely to cause gastrointestinal discomfort in most individuals, though excessive consumption (>40g/day) can cause laxative effects.
Xylitol Toxicity in Dogs
This is a critical safety warning: Xylitol is highly toxic to dogs, even in small amounts. As little as 0.1g/kg body weight can cause life-threatening hypoglycaemia in dogs. 23 Glee Gum's sugar-free varieties contain xylitol and must be kept out of reach of pets. If a dog ingests xylitol-containing gum, contact a veterinarian or the ASPCA Animal Poison Control Center (888-426-4435) immediately.
Allergen Information
Glee Gum products may contain soy derivatives (noted on QFC labelling). The brand is otherwise free from the major eight allergens. Kosher certification is maintained across the range.
Final Verdict & Recommendation
Glee Gum is a product with a genuinely admirable mission and a mixed execution. Its environmental and ethical credentials are among the strongest in the natural gum category: plastic-free base, Fair Trade sweeteners, Non-GMO Project Verified, and a supply chain that supports rainforest conservation. For consumers who prioritise these values, Glee Gum remains one of very few options that can credibly deliver on them.
However, the 2022 NAD ruling introduces a meaningful caveat. The claim that most distinguishes Glee Gum — that its base is "made with chicle" — could not be substantiated to the NAD's evidentiary standard. Combined with the brand's announced closure in 2025, consumers face both a credibility question and a practical availability question.
On the sensory experience, the verdict from hundreds of verified reviews is consistent: the f lavour is pleasant but brief, and the texture is stickier than conventional gum. These are inherent characteristics of chicle-based gum, not defects, but they represent a genuine trade-off.
Who Should Buy Glee Gum:
Consumers avoiding synthetic polymers, artificial sweeteners, or artificial additives.
Parents seeking a cleaner gum option for children.
Zero-waste and sustainability-focused consumers.
Those who chew gum occasionally rather than habitually (the short flavor duration is less of an issue for occasional chewers).
Who Should Consider Alternatives:
Consumers who prioritise long-lasting flavour above all else.
Those who wear braces or have dental work sensitive to sticky substances.
Budget-conscious consumers for whom the price premium is prohibitive.
Overall Rating: 3.8 / 5 Stars
Frequently Asked Questions
Is Glee Gum actually plastic-free?
Yes. The BBB's National Advertising Division confirmed in 2022 that Glee Gum's "plastic free" claim is substantiated by independent testing. The gum base does not contain the synthetic polymers (polyisobutylene, polyvinyl acetate) found in conventional chewing gum. This is the most robustly verified of all Glee Gum's claims.
Does Glee Gum contain chicle?
Glee Gum lists chicle as an ingredient in its gum base. However, in 2022, the BBB's National Advertising Division found that Mazee LLC did not provide sufficient evidence to substantiate its claim that the gum base is "made with chicle" as a predominant ingredient. The brand disagrees with this finding but has complied with the NAD's recommendation to discontinue unqualified "made with chicle" claims. Chicle may be present, but its proportion and purity have not been independently confirmed.
Is Glee Gum good for your teeth?
The sugar-free varieties sweetened with xylitol are considered tooth-friendly. Xylitol has well-documented evidence for reducing cavity-causing bacteria (Streptococcus mutans) and is endorsed by the American Dental Association as a non-cariogenic sweetener. The sugared varieties (Bubblegum, Cinnamon, Tangerine) contain fermentable cane sugar and are not recommended for dental health purposes.
Is Glee Gum still available to buy?
As of early 2026, Glee Gum products remain available through major retailers including Walmart, Kroger-family stores, and online marketplaces. However, Mazee LLC has announced the closure of the company and the Glee Gum brand. Availability may become limited as existing inventory is depleted. Consumers are advised to check current stock at their preferred retailer. Q5: Is Glee Gum safe for children? Yes, with one important caveat. Glee Gum contains no artificial sweeteners, colours, or flavours, making it a popular choice among parents. The sugar-free varieties contain xylitol, which is safe for children in normal amounts. However, xylitol is highly toxic to dogs — households with pets should ensure the gum is stored out of reach of animals. Children under 4 years old should not chew gum due to choking risk.
References
Sources & Reviews Directory
This directory provides direct links to every retail platform, video review, news article, and scientific source referenced in this review.
Retail & Review Platforms
Walmart (Wild Watermelon ): https://www.walmart.com/ip/Glee-Gum-All-Natural Wild-Watermelon-Gum-Non-GMO-Project-Verified-Sugar-Free-Eco-Friendly-75-Pieces Pack-of-6/2309056001
Kroger (Bubblegum): https://www.kroger.com/p/glee-gum-natural-chewing-gum bubble-gum/0064981500210
QFC (Bubblegum): https://www.qfc.com/p/glee-gum-bubblegum/0064981500010
Amazon Canada (Peppermint): https://www.amazon.ca/Xylitol-Sweetened-Sugar Free-Peppemint-Natural-Chewing/dp/B00FTBW4Z4
Amazon Australia (Bubblegum): https://www.amazon.com.au/Glee-Natural Bubblegum-Verified-Friendly/dp/B004PEDM7K
TenereTeam (Review Aggregator): https://glee-gum.tenereteam.com/
Reddit (r/ZeroWaste Discussion): https://www.reddit.com/r/ZeroWaste/comments/ap243w/chewing_gum/
Video Reviews
YouTube (SammyLu Reviews, 2024): https://www.youtube.com/watch?v=XyTejtTECcU
YouTube (The Internet Sorcerer, 2022): https://www.youtube.com/watch? v=XhWatDneogY
YouTube (Angela Bright ASMR, 2015): https://www.youtube.com/watch? v=c3NtCCbEm1Y
TikTok (@shopping.while.short, 2023): https://www.tiktok.com/@shopping.while.short/video/7220872178709974314
TikTok (@aperfectmom, 2023): https://www.tiktok.com/@aperfectmom/video/7217565836305796395
Official & Brand Resources
Glee Gum Official Website: https://www.gleegum.com/
Glee Gum Instagram (@glee.gum): https://www.instagram.com/glee.gum/
News, Articles & Independent Reviews
Green America (Non-GMO Verification): https://greenamerica.org/blognews/meet worlds-1st-non-gmo-project-verified-gum-glee-gum
My Plastic-Free Life (Plastic-Free Transition): https://myplasticfreelife.com/2017/02/26/glee-chewing-gum-goes-plastic-free/
Worthy Chews (Review): https://www.worthychews.com/glee-gum-review/
Candy Blog (Review): http://www.candyblog.net/blog/item/glee_sugar_free
Bite of the Best (Review): https://www.biteofthebest.com/glee-gum/
Scientific & Regulatory Sources
BBB NAD Ruling (Case #7077, PR Newswire): https://www.prnewswire.com/news releases/national-advertising-division-finds-glee-gums-plastic-free-claim-supported recommends-made-with-chicle-unqualified-natural-claims-be-discontinued 301562523.html
BBB NARB Ruling (#304, Lexology): https://www.lexology.com/library/detail.aspx? g=337adbca-209a-4c6c-b748-ae76fc6f7084
Microplastic Release from Chewing Gum (Science of the Total Environment): https://doi.org/10.1016/j.scitotenv.2022.154553
Chicle Harvesting & Conservation (Sustainability Journal): https://doi.org/10.3390/su151612228
Xylitol & Caries Prevention (Caries Research Journal): https://doi.org/10.1159/000506251
American Dental Association (ADA) on Xylitol: https://www.ada.org/resources/research/science-and-research-institute/oral-health topics/xylitol
FDA GRAS Notice for Xylitol: https://www.fda.gov/food/food-additives-petitions/gras notice-inventory
ASPCA on Xylitol Toxicity in Dogs: https://www.aspca.org/pet-care/animal-poison control/toxic-and-non-toxic-plants/xylitol
Footnotes
Green America. (2011). Meet the World's First Non-GMO Project Verified Gum: Glee Gum. https://greenamerica.org/blognews/meet-worlds-1st-non-gmo-project-verified-gum glee-gum
Hernandez, E., et al. (2022 ). Microplastic release from chewing gum. Science of the Total Environment. https://doi.org/10.1016/j.scitotenv.2022.154553 ↩ ↩↩ 2
Nigh, R., & Chemas, S. (2019 ). Chicle: The Chewing Gum of the Americas. University of Arizona Press.
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These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.




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